Betty Cottam Bertels – Rapid Transformation Coach

Betty came to me as a new business start-up. Opting for a quick photography package she knew she needed to prioritise images of herself as the face behind her brand. Working remotely as a rapid transformation coach it is her personality behind the service that she is selling! Empathy, understanding and transformation are the forces at play in her working techniques and she wanted to portray these qualities in branding portraits. We mixed very clean studio imagery that could be repurposed in to web content and print with urban shots that suited her grounded and earthy character.