My brand is me. I am my brand. When you’re a small indie business, the person behind the business is the brand. I don’t feel threatened by competitors, ever, because I’m doing me so they can do them. Having amazing photographs is a big part of what I do and that’s down to my friendship with Mary Wycherley of Two Cats in the Yard. I knew if I had cool photos to share, I’d build a following and interest. I can’t afford to build a new website every 18 months, but I can revitalise the site with new photos and Mary’s brilliant at taking an idea and running with it. Everyone needs Mary!